I had mentioned that the Straits Times recently interviewed me. They had wanted to do yet another story about MSM versus alternative media. The story appears in two articles today - on the Prime News and the Insight pages.
The articles were rather .... boring. No, I'm not being mean. Just expressing my opinion. Go read for yourself. If you don't have the ST, click here.
In a nutshell - global newspaper readership has been falling. The cause is often said to be alternative media. The two ST articles look at the international situation as well as the Singapore context. Conclusion - Singapore's MSM is going strong; it's trustworthy, professional and intelligent; it will thrive and live happily ever after.
Heheh. Well, we all gotta do our part to say the right things and keep the company's share price up.
Personally, I'm getting a bit jaded with all these newspaper articles about their own fates and futures. Every industry in the world has its own challenges - why does the media industry keep yakking about its own? All this self-absorbed, navel-gazing behaviour is what they used to accuse bloggers of.
On a separate point, time is precious and we all suffer from information overload. On any given day, newspapers carry a lot of news that we don't need to know.
As the world becomes more specialised, people increasingly want information relating to their own very specific concerns. And not merely information which a newspaper editor thinks is newsworthy.
The next thing is that people want information when they want it. Not when the MSM happens to provide it (and who knows when that might be?).
Also, people do not merely want information - they want expert information from authoritative sources. For instance, if you want to know more about the IMF/World Bank, why listen to what the Straits Times has to say? You can go straight to the IMF/World Bank websites yourself.
Technology enables companies, governments and organisations of all kinds to quickly put a lot of current information out on the Internet. Technology enables individuals who want that information to find it quickly.
Somewhere in that equation, the MSM got lost. In the international context, that's really their biggest problem. Not blogs.
Technorati: Singapore; media.