"Dear BG Yeo:Juwono Sudarsono is Indonesia's Defence Minister. I previously blogged about him here.
Congratulations for your brave little foray into the wild & woolly world of the Internet. Since PM Lee's rally speech, I have been waiting to see how the Singapore government will venture into the blogosphere and engage citizens in this space.
For a start, your first few posts are interesting. But my hope would be for you (or your minister colleagues) to write not so much about events in your/their personal life (eating kueh paiti; going to church etc), but about social, political, economic and legal issues that concern Singaporeans.
If you merely write about your personal life, I think you cannot compete successfully with the dazzling range of characters who inhabit the blogosphere, each with his or her own unique story to tell. PAP MP Penny Low might possibly have learned this, from her blog last year - it launched with more publicity than most blogs ever get, yet sank just as rapidly into obscurity. Occurrences like that don't do any good for PM Lee's newly-announced goal.
Why Singaporeans might be interested to read you or your colleagues' blog posts is because you are politicians and ministers. In turn, this means that they are interested to read what you have to say, as politicians and ministers. For example, they would be interested to hear what you, as Foreign Affairs Minister, have to say about Singapore's foreign affairs.
Furthermore they are interested to hear it in your own voice. Here I am not referring to podcasts, online videos and the like which MICA and PM Lee seems so distracted by - these are mere technological toys. When I say voice, I mean your unique personality - the real George behind the title BG Yeo, honest; authentic; human; a little raw; unedited.
That's the way we like it.
Otherwise we might as well read the Straits Times.
(I meant that in a bad way, in case you didn't get it).
Thank you for reading this far. I know your time is precious. A final note - as a ministerial blogging model for you (or your colleagues) to think about, I suggest you visit this (if you haven't already):
I think the name should be familiar. Good day."
Technorati: Singapore; politics; media.