Something is just not right with the STOMP Star Blog concept. I'm not sure if I can put my finger exactly on it - but I think it's got to do with the fact that STOMP's "star bloggers" just can't be themselves if they have to subject themselves to the editorial directions and marketing approach of a corporate organisation like the Singapore Press Holdings.
The X-factor behind any highly popular blog lies in the individuality of the blogger. And a blogger's individuality kinda gets suppressed, if the editor says, "This week all of you have to blog about this topic, next week all of you have to blog about that topic," - which is what's happening over at STOMP.
Look at poor old Xiaxue over here, for example, struggling with this week's STOMP assignment - the ethical issues of police entrapment. Come on, this is not a Xiaxue kind of topic. She can write entertainingly, yes - but not on a topic like this.